CI / BI
Daebang Construction’s CI/BI contains
Daebang Construction’s resolve to build
the best luxury apartments for customers
LOGO TYPE
Daebang’s attitude towards life (New Perspective)
Daebang Construction's new CI contains Daebang Construction's resolve to "open a new door and provide
the best value to customers by communicating with customers" by using the English initial "D" of Daebang.
The diagonal pillar expresses the image of Daebang Construction’s challenge and innovation moving to a new space.
COLOR SYSTEM
The diagonal pillar expresses the image of Daebang Construction’s challenge and innovation moving to a new space.
The blue-based gradation gives a three-dimensional effect, showing Daebang Construction’s perspective on space,
and through a synergistic gradient, the image of challenge and innovation is expressed.
BI
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Dêtre
Daebang Construction’s high-quality housing brand
BI DOWNLOAD
Dêtre is a premium housing brand that adds the premium housing culture pursued by Daebang Construction and the lifestyle value desired by customers.
It was created by combining the French word “être” meaning “to exist” and the ‘D’ in Daebang.
This means “where you find your value”, indicates that the space of house is the place where you can express yourself the most.
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Dêtrium
Daebang Construction’s office brand
BI DOWNLOAD
Dêtrium, an expanded brand of Dêtre, is a commercial facility brand combining Dêtre and the suffix ‘-rium’,
which means place or building, and has the meaning of “a space to discover your values”.
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Datelier
Daebang Construction’s office brand
BI DOWNLOAD
Datelier, an expanded brand of Dêtre, is an office brand that combines dêtre and atelier, meaning workroom,
and has the meaning of “a workspace to discover your values”.
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Dêtre Stay
Small studio apartment brand of Daebang Construction
BI DOWNLOAD
Dêtre Stay, an expanded brand of Dêtre, is a brand of small studio apartments combining Dêtre and stay meaning “to stay”.
It means staying in “a place where you discover your values.”
COLOR SYSTEM
The Dietre Indigo color means inner peace and vast space of my own, and the Pale Pink color means a warm space and land where you can look inside.